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The business started in an attic and was designed to help small enterprises run email marketing campaigns that could compete with much larger businesses. Overview of Constant ContactĬonstant Contact has actually been around since 1995. Read on to figure out which is best for you. We’ve done the hard work and found out the best features – and the negatives – for each of these email marketing services. Both companies offer a variety of features so that you can both organize and take your email marketing game to the next level.īut which one is better? As with many of these, each of these companies can best fit the needs of different use cases. Two of the best are Constant Contact and ConvertKit.
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A full list of Act-On’s customer reviews can be found here.Whether you’re new to mailing lists or you’re looking to upgrade, there are some great companies to help you with your email marketing. One noteworthy function is website tracking, which lets businesses see what types of customers are visiting their website, and what they do once they’re there. Act-On offers a comprehensive suite of email marketing and marketing automation applications.
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This software is mostly used by SMBs or individual departments within larger enterprise companies.
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Act-OnĪct-On has an average rating of 4.5 out of five stars. You can read more user reviews from Iterable users by clicking here. One Iterable user called it “the most sophisticated and complex” email marketing system he’d ever worked with, while another praises the “reliable” customer service. It is best suited for midsize-to-large businesses with advanced functionality and customization needs. Unlike some of the other products in this article, this solution is good for businesses that anticipate rapid growth-Iterable can support hundreds of millions of users. This solution stands out-not only because of its email marketing capabilities-but also for its growth marketing automation platform and multi-channel user engagement campaign management functionalities. Iterable and MailChimp (profiled above) are tied as the highest-rated Constant Contact alternatives, and Iterable has an average rating of 4.6 out of five stars. Note: At the time this report was written, iContact was a new addition to our site as such, users have not yet had a chance to review or rate the product (ratings are given out of a possible five stars). Its applications are similar to Constant Contact’s, including email marketing, social marketing and marketing automation.Ī standout capability of this product is SpamCheck, described by the vendor as a “popular content-based spam filter to determine how likely it is that your message will be flagged as spam.” Unlike the solutions featured thus far, iContact bills itself as marketing software suitable for businesses of all sizes. Note: At the time this report was written, AWeber was a new addition to our site as such, users have not yet had a chance to review or rate the product (ratings are given out of a possible five stars). AWeber integrates with Facebook, WordPress, LeadPages, PayPal and others.
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Marketing teams can evaluate this software during a 30-day free trial.īuyers with technical know-how will be pleased to learn more about AWeber API, a programming interface that allows users to create apps that integrate with this software. AWeberĪWeber provides email marketing services with helpful tools such as auto-responders, sign up form templates, email newsletters, subscriber segmenting and more. This may be a deal breaker for some SMBs that want this kind of assistance. Potential buyers should consider that, unlike Constant Contact, Mailchimp doesn’t offer phone support for its clients. MailChimp has 4.6 out of five stars, and users tell us they’re impressed by the easy set-up and drag-and-drop features that “make designing emails simple.” MailChimp is especially noteworthy because not only is it the most asked-about product in relation to Constant Contact-it is also tied with Iterable as the highest-rated marketing software vendors on our website (more on Iterable below).
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This solution is an attractive option to SMBs with tight budgets because it’s free for customers with fewer than 2,000 subscribers and who plan to send fewer than 12,000 marketing emails per month. Like Constant Contact, MailChimp’s most popular offering is its email marketing features, though it does have additional applications (e.g., marketing automation, social marketing and reporting/analytics).
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